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Natasha Royer Coons Foundation

Everyone deserves someone who believes in them.

Our Purpose

Turning belief into possibility.

Our Mission

The Natasha Royer Coons Foundation empowers people and ideas to reach their full potential, turning life’s greatest adversities into lasting opportunity.

Our Vision

Our Foundation seeks to empower those who blaze new trails, transform suffering into Spirit, and have the boldness to pursue their dreams.

Where We Begin

Creating possibility where it’s needed most.

The Foundation begins its work within ALS-impacted communities, supporting people and families navigating extraordinary challenges while investing in solutions that can create greater independence, opportunity, and hope.

A person using assistive technology at home

01

Advancing Assistive Technology

Including agentic AI to enhance quality of life, independence, and everyday function for people impacted by ALS.

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A multigenerational family smiling together around a living room table as they use a tablet on an adjustable stand; the grandfather is seated in a wheelchair

02

Many Hands,
Lighter Load

Awarding grants that help individuals and families cover the practical costs of living with ALS.

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Researchers working together in a laboratory

03

Supporting the ALS
Community

Supporting trusted ALS organizations that improve lives and drive progress toward a cure.

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Why we begin here

ALS doesn’t have a type.

It affects people of every age, background, and place, and for most of them, the cause is still unknown.

Natasha Royer Coons

Our Founder

Natasha Royer Coons

A lifelong belief in human potential.

For years, Natasha Royer Coons has dedicated her career to helping people discover opportunities, build meaningful connections, and realize their full potential.

Our story

What Guides Us

Sparkle. Spirit. Sass.

Three values, lived every day by real people in the ALS community.

Erin Taylor laughing in a red hat and a rainbow sequin wrap

Sparkle

Radiance, creativity, and joy in the journey, shared with the people we love

ALS HeroErin Taylor

Brooke Eby in a red dress, dancing with one arm raised in front of a glowing fireplace

Sass

Boldness, authenticity, and the courage to challenge the ordinary

ALS HeroBrooke Eby

Believe in possibility with us.

Be part of what comes next. Three simple ways to get involved:

Partner

There’s more than one way to work with us. We’re hands on, and we’d love to talk about what you have in mind.

Let’s talk

Volunteer

Your time and talent matter. Tell us you’d like to help, and we’ll reach out as opportunities take shape.

Get involved

Give

Help turn adversity into opportunity and possibility into meaningful impact.

Donate
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